Officially Tired
Tuesday, February 5th, 2008Super Bowl XLII did not quite end as I had hoped or expected. Still it was exciting, particularly the Giant’s final offensive play with a mere 35 seconds left on the clock, taking the lead and effectively quashing the Patriots’ hopes for an undefeated season. Who doesn’t love football?
I took a bit of a power nap at half-time, though. I mean really, Tom Petty was the best they could do? Are you kidding me? Not being a fan of nasal caterwauling myself, I opted to grab a few z’s instead. I did, before nodding off, however, catch the half-time show’s sponsorship announcement — “Bridgestone, the official tire of the NFL.”
So the NFL has an official tire. Spare me (pun intended.) That makes about as much sense as Wilson coughing up a few mil for the privilege of being deemed the official football of NASCAR. Maybe they already have. Wouldn’t surprise me.
But I digress. Why I found the Bridgestone announcement noteworthy is that pre-game yesterday I read this article on The Nation’s website, which says that Bridgestone Firestone North American Tire spent more than $10 million dollars for the honor! Money well-spent? I guess that’s debatable. Remember, Tom Petty was the headline act.
Of course, saving face isn’t cheap, so when it becomes necessary to invest in attempting to polish a tarnished reputation, what better platform than the most-watched sporting event of the year? And with a class-action lawsuit for human rights violations hanging over corporate heads, it was probably money well-spent after all. Good PR is priceless.
According to The Nation, Bridgestone Firestone is being sued by the International Labor Rights Forum and several plaintiffs, accusing the company of committing human rights abuses in Liberia, one of the largest rubber-producing countries in the world. Not to mention one of the poorest.
A gold mine for Bridgestone Firestone, of course. Here’s this country practically oozing latex, with an economy ravaged by decades of war, and an 85% unemployment rate to boot! The perks just keep on coming.
HELP WANTED: Multi-billion dollar corporation seeking desperate desperately seeking tree-tappers. 15 cents an hour. Wage restrictions may apply.
For the bargain basement price of only $3.19 in daily wages, Bridgestone Firestone expects a typical Liberian worker to tap 650 trees a day, by company president Daniel Adomitis’s own admission on CNN. He also said that tapping a tree only took a couple of minutes. No big whoop.
Okay. So CNN took those 650 trees at two minutes per tap, and still calculated that one worker would have to spend 21 hours a day working to fill this quota. Not factoring in travel time, of course, carrying 70-lb buckets of freshly-milked latex for miles to the waiting storage tanks, prepped and ready for shipment to America, where the rubber meets the road.
And if the worker does not meet said quota? The paycheck is halved. Ouch. That’ll take a bite out of the family budget. So what’s a Liberian to do?
Make every day “Bring Your Wife And Kids To Work Day”, of course! Unless you want the family to starve. Gruel ain’t cheap. This calls for some quality family tree-tapping time.
This is the choice Bridgestone Firestone has forced their more than 4,000 Liberian employees to make. The 650-tree daily quota policy has led many of the workers to join up their own kids and wives to ensure that they meet their target goal. Or else.
But these extra helping hands get paid nothing. And the children whose families depend on their labor for survival? Forget about schooling and receiving an education. There’s work to be done.
A 2006 report by the United Nations Mission in Liberia found that during Liberia’s civil war, Firestone’s Duside Hospital, didn’t even bother with issuing birth certificates. Yet the company-touted free education (who has the time?) and healthcare for workers’ children depends on having one.
Of course, Liberia’s Ministry of Health will be more than happy to provide one. For a paltry $25, or nearly half of an employee’s monthly salary. What a bargain, that.
Click here to learn more about the company’s exploitation and abuses.
It’s quite sad, really. Nearly as sad as last night’s Patriots’ defeat.
bridgestone firestone, super bowl, bridgestone firestone tires, super bowl sponsors, liberia, rubber trees

Philanthropic
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